"Advertisers" are classified as businesses simply using television time for the business purpose of advertising. "Sponsors" are entities, including organizations and individuals, who are seeking to support the programming and who receive advertising as just one benefit of their participation. "Underwriters" are entities, including organizations and individuals, who are seeking to support the programming and know their support greatly exceeds the advertising benefit they receive. Underwriters truly are donors to the effort and often are thanked directly for their support (e.g., "Election 2002 was brought to you thanks to the generous of [FILL IN THE BLANK]).
As you may know, all of our programs are self-supported and must raise funds to cover production, marketing and promotion, Web site development and maintenance, administrative, and other costs. Colorado Public Television KBDI/TV-12 is a Colorado non-profit and is a tax-exempt, charitable organization. USA Talk Network is responsible for covering all of the KBDI's expenses for the production of the programs and raises funds through advertising, sponsorships, and underwriting to defray these costs.
The revenues generated by underwriting, sponsorships, and advertising are used exclusively for the programs and activities related to them. The budgets of the programs are "breakeven" at best and, therefore, are not profitable by design. This is why every advertiser, sponsor, and underwriter is so important to the broadcast of our programming.
The Bighorn Center For Public Policy Colorado Public Television/KBDI Golden Run
Johnson Communities The John S. And James L. Knight Foundation
"USA Talk Network," "The Aaron Harber Show," "Blind Justice," "Colorado Election 2000," "Colorado Election 2002," and "Colorado Election 2004" are trademarks and the proprietary property of USA Talk Network, Inc., Post Office Box 666, Erie, Colorado, 80516-0666. (C) 2004 by USA Talk Network, Inc. All rights reserved. Reproduction, transmission or use of any material on this Web site or any production or program with a copyright owned wholly or jointly by USA Talk Network, Inc., without the express written consent of USA Talk Network, Inc., is strictly prohibited.